This is the first step toward a more accurate picture of your object’s authentic colors. Adjusting the white balance will change the colors for a more accurate representation of what the eye perceives as pure white. When the wrong balance, whites in your image can appear yellow or blue, depending on the temperature of your light. So if your image looks too dark or the colors need some improvement, you can use modules that automatically adjust the exposure and colors of your product photos. Nowadays, most image editing tools have mastered automating the retouching process. So for color matching, always use the same types of lights to ensure consistency.īest color-matching image editing techniques Use the power of automation. Light impacts how colors are perceived so that the same color can look different in different lighting environments. If not, different angles of your product will get different color casts. So, for color matching purposes, follow an important rule during the shooting session: all lighting sources must be of the same color temperature. To begin with, having an excellent RAW image will ensure the perfect quality of your product photography. Therefore, working with these elements will get the right tonal balance in your product image. In the retouching process, color is composed of saturation, temperature, hue, and the perfect balance between them.

The actual magic happens during the product image retouching. The truth is that capturing an image with colors as striking as when you see them with the naked eye is rarely done directly from the camera. What is color correction?Ĭolor correction or matching is balancing ranges of color to create neutral highlights and tone down any color problems. So today, we want to offer you some helpful tips on color matching a product image to get fantastic color accuracy. That’s why having high-quality color matching in your product images is of utmost importance. So one mistake can cost your customer’s trust and negatively impact your future sales - ouch! In addition, 58% of consumers say they won’t make future purchases from a brand after experiencing color inconsistencies. And you would be surprised that a whopping 11% of people say that they have returned products because of inaccuracies in the product images. In this context, the return rate is one of the most relevant indicators of your business success (besides conversion rate). The eCommerce business in 2022 is more competitive than ever, with thousands of sites offering a vast diversity of products.

Perfect color match light